About Us

10+ Years of Experience.

Who We Are ?

ABL is not just a collection of Individuals, but a family that represents togetherness. For ABL, the definition of success is to evolve innovative ideas and vision of people to reality in the digital world with the help of our technology expertise. This is what we, as a Team, want to be remembered for!

The goal is to empower clients and businesses by creating new possibilities leveraging the technologies of today and tomorrow with the utmost quality, satisfaction, and transparency.

Co-Founders

Jai Mrug

Jai is the Founder & CEO of M76 Analytics and Director of VMR. Jai is an alumnus of IIT Bombay, where he completed his B Tech in Mechanical Engineering and Masters in Management. M76 Analytics is a Decision Science company and their products provide a framework that applies statistical learning and machine learning to real world situations and helps you make business decisions. VMR specialises in Research, Survey, Election Management, Campaign Strategy, Trend Analysis, Media & Communication. The young team at VMR has more than two decades of experience in consulting to various Indian political parties and media organisations on development of election related surveys, programming and software.

Vinnie Panicker

Vinnie was recently the Director Regional Sales & Support - APAC, at Shopify. In this role he led Shopify's Support division across ANZ, SEA, IN, JP, and CN regions, including oversight of the global money organisation responsible for Billings and Payments, Tax, Lending, and Spending. Previously, he was Vice President Global Customer Support – North America, EMEA, ASIA & AUSPAC at SiteMinder. In this role, he provided leadership and strategy for SiteMinder's Support across multiple regions (North America, EMEA, ASIA & AUSPAC). Prior to that, he worked at eBay, Singapore as Regional Director Global Customer Operations & Partner Management APAC, Marketplaces. In this role, managed 11 centres with a headcount of over 5,000 in the region, overseeing operational performance in North America, UK, and various APAC countries. He has also worked with banks such as Standard Chartered, JP Morgan Chase and Washington Mutual in various senior leadership roles

Orlando Hampton

Orlando is the Chief Customer Officer and General Manager of the United States at Afiniti. He is responsible for business development, managing key client relationships, overseeing deployments, and managing Afiniti’s team, operations, and strategy in the US. Orlando has been with Afiniti since 2008.

Prior to joining Afiniti, Orlando served as a Senior Business Operations Manager at Chase where he was responsible for inbound and outbound sales performance for card service and for overseeing more than 2,000 employees in vendor operations in India, the Philippines and South America

Today, Orlando serves on the Global Board of Directors for Women in Cable Television (WICT) and The National Kidney Foundation.

Vishwanath Krishnamoorthy

Vishwanath is the Founder & Managing Director of Chevalier Designs and a senior executive at Autocreates India Pvt. Ltd. Vishwanath completed his B Tech in Production Engineering from REC, Trichy and masters in management from IIT Bombay. He is an accomplished results-driven business leader with nearly 25 years of experience across industries from Fashion & Lifestyle Retail, Business Advisory Services and Engineering

Why ABL ?

If you have felt that your digital strategy is not aligned to your business purpose and you are possibly losing out on business and competitive advantage, then you have come to the right place. We are here to help We create websites that help you grow your business in the Digital World. We make sure that the website reflects your business vision and purpose and there is complete alignment between your online and offline strategies.

We are a versatile custom software development firm and we have a great set of internal frameworks that enables us to deliver solutions with superior quality, at all times. We have learned how to prevent failures and replicate success. We don't just brag about quality. We define and deliver it in time. We know how to best convey your brand's unique proposition in a simple and effective way and help you attract more customers and increase business profits. By creating a professional, easy to access and relevant website, we will enable you to provide a far better user experience.

Research proves that consumers make ruthless snap judgments about businesses based on the appearance of their websites. According to a Stanford study, 75% of users judge a company's credibility based on visual design alone. Website designs that are trendy and professional are more likely to inspire brand credibility and foster trust among the audience if they show brand consistency. Consumers can recognize well-known and successful companies just by glancing at their colors, logos, or styles. As a result, it's critical to make sure that the things that your consumers associate with your company are represented in your website design.

Want to talk with us? Call us now!